Direction Journal

Hey! Christmas has crept up on me again and before long I'll be chomping on barbequed prawns after a morning surf at Lacey's. We're expecting a lift in the swell for Thursday which will be welcome fun! Attached is a beautiful card from my friend Hellie...a subscriber who just keeps coming back. Hope you like it, she made it herself. Most of you should already have your Group Dynamics Issue in North America, the rest of the world will have to wait a bit...we use US Postal Service, and they will be under the pump at this time of the year. Please be patient. (2-3 weeks is prudent)

Well, that's all for me for another year. There are lots of things planned for 2010, so make sure you're signed up to the Interview Notices list to get into the latest live interview. I plan to record one every fortnight. Also I'm working on a media watch/quick response idea with another friend, so keep your eyes open for that. Seems like the media is picking up Alexander technique more and more...2009 saw Oprah and Victoria Beckham give it a mention. They might not be completely accurate descriptions of what the Alexander technique is (Victoria is "fighting" poor posture, Oprah's magazine describes a therapy with subtle exercises), but then even "accurate" descriptions, sanctioned by a society and lovingly crafted by an educated person are often misunderstood by the reader anyway!

The moral of the publicity story? Bring the client/pupil in the door first, then allow them the opportunity to learn the relevance of Alexander technique to their own life. 

Yours in Alexander always, Paul